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2022 IIHF Ice Hockey World Championship

Making Miracles

Client

2022 IIHF Ice Hockey World Championship

Contributions

Brand Identity

Verbal Identity

Motion and Animation

Making Miracles

As our roots are in Finland, it was a great honour and responsibility to design the identity for the 2022 IIHF Ice Hockey World Championship Finland.
What could be a better source of inspiration for a tournament host country than its most recent gold medal moment? The identity uses the last seconds of 2019 gold medal game between the two most fanatical hockey countries: Finland and Canada. The colours of the northern lights track the movement of the players from this triumphant moment for Finland.
The slogan ‘Making Miracles’ is designed to be memorable and inspiring. It pulls the whole brand identity together and reflects the diversity of experiences in the world of ice hockey.