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Flow Festival

Boutique Festival Identity & Experience


Flow Festival


Brand Identity

Art Direction


Boutique festival identity and experience

Flow Festival is one of Europe’s leading boutique music and arts festivals, taking place in Helsinki, Finland. In 2017 BOND created a new identity for the festival for the third time. As Flow is not only about good music, this time we wanted to highlight the importance of all senses.

Simple yet effective.

The colour scheme is more stripped down compared to the previous years with black & white imagery. The red animated objects bring movement and whimsicality to the identity, keeping it true to the quirky Flow Festival spirit.
“Mixing pop culture and experimental arts, the festival is a work of art itself”
‑ Suitcase Magazine (UK)
"Flow is one of Europe's most stylish festivals, from the hot Finns to the cool design touches around the Helsinki site."
‑ The Independent (UK)