This site runs best with JavaScript enabled

Aleph Farms

Turning steak on its head

Client

Aleph Farms

Contributions

Web

Brand Identity

Art Direction

Motion and Animation

Content Creation

Verbal Identity

A happy cow

The world’s first cultivated steaks grown from the cells of Lucy, an Angus cow happily living in California, is the short version of what Aleph Farms is here to deliver. When Aleph asked Bond to create not just their parent brand, Aleph Farms, but their first product brand, Aleph Cuts, we knew we’d have to whip up an innovative new recipe all our own — and one that could encapsulate both the strong and subtle flavors of both brands.

Two Alephs

Both visuals and brand voice were adjusted between the two brands to speak to distinct audiences. Aleph Cuts addresses a younger, culinary tastemaker audience, while Aleph Farms represents the broader mission of the parent company.

Ox for logo

To create the Aleph logo, we flipped the first letter of the alphabet to (re)create an ox, which strategically signifies the way Aleph products can seamlessly integrate into everyday meal settings. The action of “flipping” lays the foundation for the rest of the identity, allowing us to make visible all the ways that Aleph flips expectation, using motion, photography, copy and more.

One brand, two identities

As the parent brand, Aleph Farms embodies the larger, mission‑based origins of the company, which we brought to life with a minimized color palette and a mix of editorial and lifestyle imagery. Aleph Cuts is the first product released under the parent brand, embodying flavor, excitement and desire, as expressed through color, typographic play and editorial food imagery.
“We had a wonderful experience working with BOND. They embody everything you could ask for in a creative partner — a blend of camaraderie, empathy, and professionalism. Branding and design is their love language, as they are able to distill complex ideas into clear, concise strategies and deliver top‑notch creative solutions that truly shine.”
Nicky Quinn VP Marketing, Aleph Farms

Guiding the lines

We brought Aleph’s innovative spirit all the way through into the brand guidelines themselves. The Aleph brand guidelines demonstrate the possibilities of a brand‑forward digital guidebook, while remaining practical, informative, in‑depth and easy to update.