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Active Stadium

Visual and spatial design for a five-star experience park​


Active Stadium


Brand Strategy

Brand Identity

Brand Architecture

Logo Design

Motion and Animation

Art Direction



Visual and spatial design for a five-star experience park

Action Stadium is a five star experience park with gamified activities.
The first of the many Action Stadiums, opens in UK. BOND did the holistic experience design including spatial and visual design for the concept.
The park combines digital and physical experiences, with a mission to keep the human race active and happy. This mission worked as the guideline for the spatial design as well. The interior design was aimed to active visitors and this applies also to both font and colour choices. Environmental friendliness was a big factor in the choice of materials. In addition to various different interactive playing fields, the area consists of two different styled restaurants where the grown‑ups can relax while the young ones play around the park.